Hybrid customers experience – Mixing online and offline
Hybrid customers experience – Mixing online and offline

Hybrid customers experience – Mixing online and offline

2020 shows us the rise of e-commerce with Amazon, Alibaba, Shopify, and even Facebook entered in the dance.

However, to have started an e-com business (mixed between Shopify and amazon), I’ve experienced something weird: people ask me if I have a physical store. Of course, I respectfully answer no.

I was reading an article on marketing from HBR (Harvard Business Review), I was surprised that a part of customers is in demand of hybrid customers experience. Part online and part offline.

And it makes totally sense, people need to be reassuring to trust the company or individual behind the website.

Recently, Volvo announced they will stop selling their cars in dealerships. Lots of people strongly disagree about the decision and are now angry with the Swedish car brand.

Does the evolution of digital and physical will be hybrid? Most probably yes. We already see that in the business conference industry, the most well-known conferences are holding a physical conference and streams it online.

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