Over the past decades and more since social media booming, marketing has changed. The way how brand thinks and launch their marketing campaign too.
They don’t only launch traditional ads but also (more and more each year) online ads. Now you can see Breitling launch marketing campaign on Instagram for example; if you don’t know Breitling, it’s one of the most luxurious watch brands in the world.
If you don’t have yet a digital marketing strategy, this article will help you to start in 2019.
Here are 7 reasons to jump into the Digital Marketing world:
1. A clear strategy will help you focus
Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.
2. Existing & start-up competitors will take your potential customers
Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone should inspire you to get your digital marketing game strong.
3. Help you optimize and adapt
With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.
Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.
4. Limit duplication of content or resources
Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.
5. Prepares a responsive and efficient organization
The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.
6. You won’t know your online demand
You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.
7. Helps in the management of resources
Without a well-thought-out strategy, your business can quickly overspend on resources or tools that may not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.
A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.
Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.